
(Written in October, 1999)
by Jim Heaphy
As I was beginning to
write this column, I learned with great interest that Cygnus Publishing, the company
that owns Kitchen & Bath Design News, has acquired SolidSurface magazine. SolidSurface
began publication in 1995 and shortly thereafter, was instrumental in organizing
the International Solid Surface Fabricators Association. This news, which is undoubtedly
positive for the companies involved as well as for the entire solid surface industry,
brought back a flood of memories to me.
My involvement with solid surface
fabrication began early in 1984, when I became General Manager of Western Plastics
in San Francisco, an established fabrication shop that produced both plastic laminate
and solid surface countertops. At that time, DuPont Corian, offering two solid colors
and one pattern, was the only solid surface material on the market. The phrase "solid
surface" as a generic description had not yet been coined. To me, though, the
potential of this product was clear and exciting. I never felt that degree of enthusiasm
for plastic laminates.
Shortly thereafter, I began attending meetings of
the Decorative Laminate Products Association (DLPA), a trade group whose core membership
consisted of plastic laminate countertop fabricators. Many of those companies were
entering solid surface fabrication in those years, and inevitably, the topic of a
trade association to address the specialized needs of those fabricators arose. I
remember debates about whether "solid surface" or "solid surfacing"
was the best generic description for the products we work with. The consensus at
that time was that the industry was not yet mature or robust enough to support its
own trade association, so a group of DLPA members decided to establish a sub-section
of DLPA called the Solid Surface Materials Section. Leading figures in the formation
of that pioneering group included Ron Biloff of Lincoln Laminating in Lincoln, Nebraska
and DLPA Director Barbara Boden. I had the privilege of serving as co-chair of the
Solid Surface Materials Section with Ron Biloff in 1988, and as chairman in 1989
and 1990. DLPA's Solid Surface Materials Section conducted the first generic training
sessions for solid surface fabricators, comparing and contrasting joint adhesive
systems and the fabrication procedures recommended by the four national manufacturers
active in the market at that time.
In those years, a predecessor of Cygnus
Publications called KBC Publications, which at that time owned this magazine as well
as Cabinet Manufacturing & Fabricating, began sponsoring regional trade shows
around the country for the kitchen cabinet and countertop industry. I was invited
to speak about and demonstrate solid surface countertop fabrication techniques at
many of these events, and established friendships with members of the editorial staff
such as Alan Richman and Eliot Sefrin. Eliot is, of course, now publisher of the
Cygnus Shelter Group, consisting of five magazines. As a result of my participation
in those conferences, I was asked to write this column on countertop fabrication,
which first appeared exactly ten years ago.
Unfortunately, the time was not
yet ripe for the concept underlying the Solid Surface Materials Section, and it lasted
only a few years. It was particularly difficult to persuade newer companies that
specialized in solid surface fabrication to join what was thought of as a laminate
industry trade association. Eventually, the DLPA merged with another trade group
and lost its unique identity. I am proud, though, that I have been able to continue
this column throughout the 90's, offering you my views and recommendations on a wide
variety of topics of interest to solid surface fabricators.
Four years ago,
SolidSurface magazine began, and I observed its growth and development from the outside
as an attentive subscriber. That magazine served as the catalyst for the formation
of the International Solid Surface Fabricators Association which now has over 800
members companies in every state in the US and 16 countries around the world. For
the past two years, they have sponsored very successful trade shows in Las Vegas,
and Solid Surface 2000 will be held there at the MGM Grand next February 10 through
12. I must admit that I feel a little wistful seeing the enormous success in the
late 90's of a concept that I and others struggled with scant success to create in
the late 80's. Perhaps we were just ahead of our time back then. But I am delighted
that SolidSurface is now part of the Cygnus family of publications.
It seems
that a dominant theme in the solid surface industry as we wrap up the 20th century
is mergers and acquisitions. This spring, the Formica Corporation purchased Fountainhead
from International Paper. In the San Francisco Bay Area where I operate, the largest
local fabricator, Duracite, recently purchased another large Bay Area fabricator,
BYGG Inc., and an established fabricator in Fresno, CA, Mark One Countertops. Similar
buy-outs are happening in other major markets throughout the country. DuPont Korea,
a wholly owned subsidiary of DuPont, has purchased Hyosung Corporation's Stonex solid
surface business in South Korea, and is now converting its factory to production
of Corian.
Personalities within the industry come and go from this position
to that, in a never-ending game of musical chairs. Yesterday's competitor may be
tomorrow's co-worker. Yesterday's supplier may be tomorrow's customer.
As
we enter the third millenium, it is clearer than ever that the only constant is change.
Although I try, I am not much better than anyone else in predicting change - I just
know that it is coming and do my best to prepare for it.
It gives me great
pleasure, though, as this magazine's long time columnist on solid surface fabrication,
to welcome SolidSurface magazine to the Cygnus Shelter Group.